{"id":1343,"date":"2012-03-25T10:15:08","date_gmt":"2012-03-25T15:15:08","guid":{"rendered":"https:\/\/newstage.betterlifemaids.com\/?p=341"},"modified":"2022-12-30T10:52:50","modified_gmt":"2022-12-30T10:52:50","slug":"small-business-sunday-are-you-marketing-or-selling","status":"publish","type":"post","link":"https:\/\/newstage.betterlifemaids.com\/small-business-sunday-are-you-marketing-or-selling\/","title":{"rendered":"Small Business Sunday: Are You Marketing or Selling? Build Relationships Instead"},"content":{"rendered":"

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Are you Marketing or Selling?<\/p>\n

Back in the day, sales and marketing were very different. Marketing was all about the message, such as, what you need to say to your target audience to investigate your business further. Sales was all about . . .selling.<\/p>\n

Today, the lines are quite blurred between these two necessary functions. Understanding how they have become so similar is paramount to keeping your business in the minds of prospects and current clients thus making more sales.<\/p>\n

In a recent blog post at Duct Tape Marketing<\/strong>, author Josh Jantsch describes how these two areas have changed the face of business acquisition and communication. This doesn\u2019t mean the old ways aren\u2019t still usable. But it is true that the old ways of doing sales and marketing don\u2019t work as well in the new economy, especially with online options such as social media.<\/p>\n

You can read the article here<\/a>. In it, he discusses a variety of topics, listed below.<\/p>\n